Tuesday 6 April 2010

Brown vs Cameron (vs Clegg) Round One

“The purpose of politics is to give people tools to make the most of their lives.”

- Bill Clinton
And so it begins. Today Gordon Brown confirmed the worst-kept secret in British politics by announcing that the next General Election will take place on Thursday May 6 2010. All political parties will now spend the next 4 weeks trying to convince us that they will be the ones who will give us the tools to help us to make the most of our lives.

For the first time in a generation the Conservatives are favourites and they certainly have the financial backing - notably the millions from tax-exile Lord Ashcroft, enabling them to spend millions on advertising. They also have the backing of The Sun, the best selling newspaper in Britain, who infamously 'won it'  for the Tories with their anti-Labour headlines and stories in 1992.

But it's not just the traditional mediums of billboards, leaflets and tabloid newspapers that will influence the result of the General Election. For the first time the online world is set to play a big role as voters discuss the pros and cons of all parties across the social media of Twitter and Facebook. And in the 21st Century it's not just media-savvy 20 and 30-somethings who use the web to discuss and debate the issues of the day. Political parties are aware of the influence that sites like netmums.com can have and political activists have even been rumoured to have tried to infiltrate the message boards of such sites to try and influence voters.

The 2010 General Election will also see TV debates for the first time. An idea borrowed from American politics in an attempt to help reconnect the nation with politics again. Whether it will work will remain to be seen - the many rules and regulations are likely to prevent any real excitement over these political debates. But if  X-Factor, I'm a Celebrity... and a whole host of other reality TV shows have told us anything, it's that people love to vote - if you give them enough encouragement to do it. Perhaps Ant and Dec should be hosting the election - "If you don't want your favourite politician to loose the chance to win the keys to the Number 10 house then vote now. Gordon really doesn't want to leave the house. Remember every vote really does count!" 

Whilst they won't be enlisting the help of two Geordie TV presenters, because the election is set to be so tight, all political parties are likely to try almost anything to get us to vote for them. The Conservatives may be ahead in polls but it doesn't mean that a Tory victory is inevitable. The Lib Dems were once seen as wasted vote but the prospect of a hung parliament means that they may have important role to play in the next parliament. But at the end of the day it will be up to us to decide. That's the beauty of democracy and that's something that we seem to have lost touch with. Hopefully the prediction that this election will be genuinely close will help to get us, the apathetic docile masses, to be interested in politics again. Because whatever the outcome of the next election, a national reconnection with politics can only be a good thing.

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