Tuesday, 7 March 2006

Assignment: Bad Web Content Rewritten

Concept Marketing Group Inc

Design:

Firstly, I would remove the annoying flash image as it distracts from the content and there is no need for it to be there in the first place.

Secondly, I would centre the content as it may make the page easier to read. It may not, but style-wise it would look better.

Finally, I would remove the maze of various menu options and replace them with one clear bold menu option at the top of the page below the banner.

Content:

Menu:

Currently the menu, although it is hard to locate, looks like this:

home | about us | articles | press release distribution | printing/mailing services

Directory of associations | chamber directory | vendor directory | business lists | marketing services


I would replace the current 11 options with just 6, which are as follows:

HOME-ABOUT-SERVICES- DIRECTORIES-DOWNLOADS-CONTACT

The About page would contain some of the information that would be removed from the Home page.

The Articles, Press Release Distribution, Printing/Mail Services and Business Lists pages from the original content would all come under the Services page.

The Directory of Associations, Chamber Directory and Vendor Directory pages would all come under the Directories page.

Downloads would contain all of the downloadable brochures of the company's services.

And Contact, would (you've guessed it) contain all the company's contact details, along with a 'get a quote' form.


Writing:

I would replace the current over-the-top marketing drivel of the Homepage with the following:

Welcome to Concept Marketing Group.

We are a marketing consultancy firm covering every aspect you may require.

We work with your company to:

  • Increase your profitability,
  • Improve your company identity,
  • And grow your customer base.


Our clients range from Fortune 500 companies to small local businesses. Whatever your company needs, Concept Marketing Group will fulfil your requirements.

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